Terms of service

Last updated 12 October 2026

These Terms of Service ("Terms") form a binding agreement between SMAK Inc ("Company", "we", "us" or "our") and the business entity that registers for, accesses or uses StyleDesk ("Customer" or "you"). By registering for, accessing or using the Services, you accept these Terms on behalf of the Customer and represent that you are authorised to do so.

1. Definitions

• "Services" means StyleDesk, including the software, websites, web portal, mobile applications, hosted booking interfaces and related services and channels made available by the Company from time to time.
• "Authorised User" means an individual whom the Customer permits to access the Services under its account.
• "End User" means any individual who accesses or uses the Services, including any booking interface or application, other than as an Authorised User.
• "Customer Data" means data submitted to the Services by or on behalf of the Customer through its Authorised Users, excluding Platform Data.
• "Platform Data" means all data, other than Customer Data, collected, generated or derived by or through the Services, including End User Account Data, Usage Data and Aggregated Data.
• "End User Account Data" means information relating to End User accounts, profiles, preferences, reviews, communications and transaction history on the Services.
• "Usage Data" means technical, diagnostic and usage information relating to the Services.
• "Aggregated Data" means data derived from Customer Data or other data processed through the Services that has been aggregated or de-identified so that it does not identify the Customer or any individual.
• "Transaction Information" means information relating to a booking or other transaction between an End User and the Customer that the Company makes available to the Customer.

2. The Services

2.1 Subject to these Terms, the Company grants the Customer a non-exclusive, non-transferable right to access and use the Services during the subscription term for its internal business purposes, in accordance with the plan selected. Plan features are described on our pricing page.

2.2 The Company may modify, enhance, extend or discontinue features, channels or applications of the Services from time to time.

3. Accounts

The Customer is responsible for its Authorised Users, the permissions it assigns, all activity under its account, and maintaining the confidentiality of credentials. The Customer shall notify the Company promptly of any unauthorised access.

4. Trial

New Customers may be offered a trial of the Pro plan for 60 days without charge. On expiry of the trial, continued use requires a paid subscription; otherwise the account will be suspended.

5. Fees and payment

• Fees are payable monthly or annually in advance, in Pakistani rupees, as set out on the pricing page.
• The Company will provide at least 30 days' notice of any change in fees applicable to the Customer.
• The Company may suspend the Services for overdue amounts following notice.
• Fees are non-refundable, including for partial periods, except where required by law.

6. Proprietary rights and data

6.1 Reservation of rights. As between the parties, the Company exclusively owns all right, title and interest, including all intellectual property rights, in and to the Services, the Platform Data, and all improvements, enhancements, modifications and derivative works of any of them. Except for the limited rights expressly granted in these Terms, no rights are granted to the Customer, whether by implication, estoppel or otherwise.

6.2 Customer Data. As between the parties, the Customer retains its rights in Customer Data, subject to the rights granted to the Company in these Terms. The Customer grants the Company a worldwide, non-exclusive, royalty-free licence, sublicensable to its service providers, to host, copy, transmit, process, analyse and otherwise use Customer Data to provide, maintain, secure, support and improve the Services and to generate Aggregated Data. This licence continues for the subscription term and thereafter for the retention period in Section 6.6.

6.3 Transaction Information. The Customer may use Transaction Information solely in connection with the relevant transaction and its relationship with the relevant End User, in compliance with applicable law. Transaction Information confers on the Customer no right, title or interest in or to End User Account Data or other Platform Data, and nothing in these Terms restricts the Company's relationship with, or communications to, any End User.

6.4 Restrictions. The Customer shall not, and shall not permit any person to: (a) assert any ownership, exclusivity or other proprietary claim in respect of Platform Data; (b) extract, scrape, harvest or export Platform Data other than Transaction Information as permitted above; (c) use the Services or Platform Data to develop or support any competing product or service; or (d) copy, resell, reverse engineer or interfere with the Services.

6.5 Customer obligations. The Customer represents and warrants that it has, and will maintain, all rights, notices and consents necessary under applicable law for the collection and processing of Customer Data and for any communications it sends using the Services.

6.6 Retention and export. Upon request made before or within 30 days after termination, the Company will make Customer Data available for export in a standard format. The Company may thereafter delete or de-identify Customer Data within a commercially reasonable period, subject to any retention required by law and to routine backup cycles. Termination does not affect the Company's rights in Platform Data.

6.7 Confidentiality of Customer Data. The Company shall not sell Customer Data or disclose it to any other customer of the Services.

6.8 Feedback. The Company may use any suggestions or feedback provided by the Customer without restriction or obligation.

7. Acceptable use

The Customer shall not use the Services in violation of applicable law; to send unsolicited or unlawful communications; to attempt to gain unauthorised access to any data or system; or in any manner that disrupts or degrades the Services.

8. Availability and support

The Company will use commercially reasonable efforts to make the Services available, but does not warrant uninterrupted or error-free operation. Support is provided by WhatsApp and email during business hours.

9. Third-party services

The Services may interoperate with third-party services selected by the Customer, such as messaging, email and payment providers. Such services are governed by their own terms, and the Company is not responsible for them.

10. Term and termination

10.1 The Customer may terminate its subscription at any time, effective at the end of the current paid period.

10.2 The Company may suspend or terminate the Services if the Customer materially breaches these Terms, with notice of the reason.

10.3 Sections 6, 11, 12 and 15 survive any termination or expiry.

11. Disclaimer

To the maximum extent permitted by law, the Services are provided "as is" and "as available", without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement.

12. Limitation of liability

To the maximum extent permitted by law, the Company shall not be liable for any indirect, incidental, special, consequential or punitive damages, or for loss of profits, revenue, business or goodwill, and the Company's aggregate liability arising out of or relating to these Terms shall not exceed the fees paid by the Customer in the 12 months preceding the event giving rise to the claim.

13. Assignment

The Company may assign or transfer these Terms, in whole or in part, including its rights in the Services and Platform Data, without consent, including in connection with any merger, acquisition, reorganisation or sale of assets. The Customer may not assign these Terms without the Company's prior written consent.

14. Amendments

The Company may amend these Terms. Material amendments will be notified to the Customer at least 30 days before they take effect. Continued use of the Services after the effective date constitutes acceptance.

15. General

These Terms, together with the Privacy Policy and any order or plan selection, constitute the entire agreement between the parties regarding the Services. If any provision is held unenforceable, the remaining provisions remain in full force. No waiver is effective unless in writing. These Terms are governed by the laws of Pakistan.

16. Contact

SMAK Inc. Email us or use our contact page.