Privacy policy

Last updated 12 October 2026

SMAK Inc ("Company", "we", "us" or "our") owns and operates StyleDesk. This Privacy Policy describes how we collect, use, disclose and safeguard information in connection with our websites, web portal, mobile applications, hosted booking interfaces and any related products, features or channels that link to this policy (collectively, the "Services"). Capitalised terms not defined here have the meanings given in our Terms of Service.

1. Scope and roles

1.1 With respect to Customer Data, the relevant Customer determines what information is recorded and is responsible for its collection. The Company processes Customer Data to provide the Services and as otherwise permitted under the Terms of Service.

1.2 With respect to Platform Data, including End User Account Data and Usage Data, the Company determines the purposes and means of processing.

1.3 The respective rights of the Company and its Customers in Customer Data and Platform Data are governed by the Terms of Service. Nothing in this policy limits any rights an individual may have under applicable law.

2. Information we collect

• Information you provide: such as name, business name, telephone or WhatsApp number, email address, city, account credentials, enquiries, booking requests, preferences, reviews and other communications.
• Customer Data: information submitted by Customers and their Authorised Users, such as service catalogues, pricing, appointments, client records, invoices, payments, inventory and staff records.
• Information collected automatically: such as IP address, device identifiers, push notification tokens, browser type, approximate location (where permitted), log data and information about how the Services are accessed and used.
• Information from third parties: such as messaging, payment and integration providers a Customer elects to connect.

3. How we use information

We may use information for the following purposes, as permitted by applicable law:

• to provide, operate, maintain and support the Services, including bookings, billing, notifications and hosted booking interfaces;
• to communicate with you, including service, transactional and administrative messages;
• to personalise the Services and to provide recommendations and content;
• to conduct analytics, research and development, and to improve existing and develop new products, services, features and channels;
• to create aggregated or de-identified information;
• to send marketing and promotional communications, in accordance with your preferences and applicable law;
• to detect, prevent and address fraud, abuse, security incidents and technical issues; and
• to comply with legal obligations, enforce our agreements and protect the rights, property and safety of the Company, our users and others.

4. How we disclose information

• Customers: information relating to a booking or transaction is made available to the Customer with whom it is made.
• Service providers: vendors that perform services on our behalf, including hosting (Hetzner Online GmbH, European Union), communications delivery, payment processing and error monitoring, subject to appropriate obligations.
• Corporate transactions: in connection with any merger, acquisition, financing, reorganisation or sale of all or part of our business or assets, information may be transferred as a business asset.
• Legal and safety: where we believe disclosure is required by law or legal process, or necessary to protect rights, property or safety.
• With consent: where you have directed or consented to the disclosure.

We do not sell personal information.

5. Cookies and similar technologies

We use cookies and similar technologies that are necessary to operate the Services, such as maintaining sessions and protecting forms. Where we measure website traffic, we use privacy-preserving analytics that do not rely on advertising or cross-site tracking cookies.

6. International processing

The Services are hosted in the European Union. Information may be processed in jurisdictions other than your own, including where our service providers operate, subject to appropriate safeguards.

7. Retention

We retain information for as long as necessary to fulfil the purposes described in this policy, including to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements. Retention and export of Customer Data on termination are governed by the Terms of Service. Aggregated or de-identified information may be retained and used without restriction.

8. Security

We implement reasonable technical and organisational measures designed to protect information, including encryption in transit, logical separation of Customer environments, role-based access controls, credential hashing and regular backups. No method of transmission or storage is completely secure.

9. Your rights and choices

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, and you may opt out of marketing communications at any time. Where your information was recorded by a Customer, please direct your request to that Customer in the first instance; we will assist the Customer as appropriate. We may retain certain information where permitted or required by law.

10. Children

The Services are not directed to children. A parent or guardian may make a booking on a child's behalf. If you believe a child has provided us with personal information without appropriate consent, please contact us.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date indicates when it was last revised. Where changes are material, we will provide notice through the Services or by other appropriate means.

12. Contact

SMAK Inc. For privacy enquiries, email us or use our contact page.